How To Use Facebook Groups To Promote Your Band

Networking and awareness are some of the most important things when trying to be, and actually being, successful. People need to know who you are in order to support you! You’ll need to give value at some point, but simply showing up on the radar is the first step. Since it's taking over humanity, it’s definitely smart to take advantage of the internet. Social media groups are a great place to find people that would like to support you, find friends, and climb up the networking ladder!

Photo by Glen Carrie on Unsplash

Local Music Scene

By now, nearly every town has a local music group on Facebook… but if not, make one! It’s sure to catch on fast if there’s any sort of music scene in your area, if you can find just a few musicians.

Here you can find potential fans of your music, like-minded bands to play shows with, and even engineers to improve your sound or workshops to improve your knowledge. All you have to do is ask!

Posting constantly is a good way for people to notice. Just be sure not to be annoying; posting about irrelevant or super niche unrelated things won’t win over many people, especially if the group is geared toward a certain topic (like posting about cats in a songwriting group). Depending on the size of the group, posting daily might be a little too aggressive; so just get a feel for how much you should be showing up on people’s screens by looking at how many posts there are in a day or week!

Be Considerate

In addition to paying attention to how much you post, paying attention to how you come across may help as well. A lot of people just go into groups simply to promote themselves, and many times in groups where it isn’t even appropriate (like in some engineering groups, some people are promoting recording deals to a group of people that record for a living lol).

Self promoting never works in these days. So, just don’t do it! There are much better ways to go around it. You know, like striking up actual conversations! Of course you can promote a gig you have coming up every once in a while, but if it happens for every gig you have, it can start to be a little much. Let’s keep that to your dedicated band page :)

Something else that doesn’t go over well in social media groups is ego. Feeling entitled really doesn’t go over well, especially on the internet. You might find that staying humble is the best way to win over fans, teach people, and learn yourself!

Give Value

Giving value is the key to growing. To do that on social media groups, all you have to do is start and join conversations! Teach people new things like the best venue to play, how people can improve their set (without being a dick), and where the best hotdog place is after a set.

You can provide other bands the opportunity to play with you, to be an opening performer for you, or for you to be the opening performer for them! It’s like a collab but live on a set. This way you’re giving value to them, and they’re giving value to you, it’s a win-win!

You can provide engineers with work if you have something that needs to be recorded, share other local band’s music you like, the list goes on! It won’t be long until you start making some fans and connections to help you throughout your music journey.

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Thanks for reading, sorry this was a short one but I hope you got something out of it! Just a reminder to utilize all of the tools at your disposal!

-Michael